Marketing and Promotion
Conference Website
The Conference website will be developed by CONEAU, through the joint work of the International Relations, Institutional Communication and Systems areas. The organization will have the necessary technical and human resources for the design, creation and administration of the site, allowing for its autonomous development.
The site will be structured on a user-centered informational architecture. It will contemplate a high-impact graphic design, with visual and infographic resources that will allow the development of an attractive and intuitive interface. It will facilitate access to information through agile and dynamic navigation to ensure a favorable user experience.
Information related to the following aspects will be published:
– Host: information linked to the National Commission for University Evaluation and Accreditation as the organizing institution and member of INQAAHE.
– General organization of the conference: activities program, speakers, workshops.
– Registration and payment: general description of the process, form, requirements, documentation to be submitted, fees, forms and channels of payment.
– Venue: description of the facilities where the conference activities will take place.
– Lodging: lodging options close to the conference location.
– Transportation: options for getting to the conference and getting around the city of Buenos Aires in general. It will also describe the main means of transportation to travel to the principal tourist destinations in Argentina.
-Relevant information: documents to enter the country, currency exchange rates, exchange offices, health centers, etc.
– Touristic agenda: activities of interest to do in Buenos Aires and Argentina.
– Contact: e-mail and phone number of the organization to answer your questions.
General Promotion
For the general promotion of the Conference, a strategic communication plan will be developed, which will pursue the following general objectives:
– promote awareness of the event
– encourage participation in the event
– increase the visibility of CONEAU and INQAAHE.
The plan will be developed by the Institutional Communication area of CONEAU, in direct coordination with the General Secretariat of the organization and the International Relations area. It will include several public relations, advertising, marketing, press and communication actions, oriented to the different interest groups and potential recipients of the event.
The calendar will include diffusion activities prior to, during and after the conference.
The main marketing and communication actions to be developed for general promotion will include:
– Email marketing
– Social media marketing
– Online publications on the conference website.
– Broadcasting of the conference on websites of public, private and third sector partner institutions: Ministry of Education of Argentina, university institutions, rectors associations, international networks.
– Promotion of the conference in national and regional events
– Broadcasting of the event in national and regional media.
– Design and printing of a conference brochure or dossier to distribute at events, to potential guests and attendees.
Onsite materials
Attendees will have access to the conference application or virtual campus, from which they will be able to contact the organizers, speakers and other participants. This platform will also provide information of interest related to the development of the conference (program, activities, documents) and their stay in the country (lodging options, transportation, tourist agenda, etc.).
Upon arrival at the conference, attendees will receive a kit of materials that will include:
– Credential
– Conference program
– Notepad
– Publications of relevance
Post-Conference promotion
The following actions will be taken into account for post-conference promotion:
– Video recording of the different sessions and workshops of the conference. The audiovisual material will be made available to the attendees, as well as to the different stakeholders.
– Sending an informative newsletter to attendees, including: photos of the event, access to videos of the sessions and workshops and to the presentations used by the speakers.
– Publication of notes and articles on CONEAU’s website and partner institutions.
– Publication of notes and articles in national and regional media.
– Social media marketing.
– Development of a digital publication with the papers presented at the conference.